Kent Bye's long-running Voices of VR podcast sat down with Jasmine Uniza, CEO of Impact Reality and Flat2VR Studios, at Meta Connect 2025 for a wide-ranging conversation about her path into VR and where the gaming side of the industry is headed.
Uniza's own background is an unusual one for a games CEO — she started as a space robotics engineer before moving into VR entrepreneurship, eventually building Impact Reality as a VR marketing and PR agency and Flat2VR Studios as its porting arm. The interview digs into how those two sides of the business work together, what it actually takes to convert a flatscreen game into something that feels right in a headset, and how she's seen the broader VR ecosystem shift.
Much of the conversation centers on Meta's changing priorities — the platform holder increasingly focused on AI and smart glasses rather than pure VR content — and what that means for storefront curation going forward. Uniza also makes the case that premium, paid VR games still have room to succeed even as more of the industry pushes toward free-to-play models.
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